What did we learn when the industry failed at SFF2020?
Let's look back at SFF2020 and reflect on what was said and written about sustainability.
In Dagens industri we could read on Feb 3, 2020 how the project manager for Stockholm Furniture & Light Fair, Cecilia Nyberg, expressed herself;
“Everyone talks about sustainability”.
Two days later, Annica Kvint, journalist for Dagens Nyheter, wrote
” Digitization and climate change bring new times for furniture companies, designers, architects and property owners. This year it's like the realization has sunk in: it's important to sharpen our business ideas.”
”--- it's noticeable that the sustainability aspect and the digitalization of our workplaces have made the industry think anew.”
After the fair we could see a picture of Linda Elmén (Stockholmsmässans sustainability manager), in the architect's, where she stands in front of a wood press, where we could then read about how much waste is generated after a fair. About how we exhibitors do not take care of the waste, cannot even sort it into clean waste categories.
TrendStefan posted, Feb 11, 2020, a sustainability report regarding the fair. There he wrote among other things;
“I found somewhere around 25-35 projects communicating sustainability. Totally. WHAT THE F”CK? Out of 700-800 projects? And everyone think this is the most important question of our time.”
Failure for the Furniture Industry can be summarized with regards to sustainability. Now it's time for redemption in 2023! This year we hope that TrendStefan, along with others, will see lots of booths that address sustainability, show innovation, and have sharpened their business ideas!
While we are optimistic, we must be realistic, we must be critical of ourselves, how we act and communicate. In our own furniture factory in Tibro, Sweden, we can influence the entire production chain. Thus, we have no excuses for not acting sustainably.
We have chosen to focus on manufacturing and developing furniture designed for reuse. The ambition is for our tables to be part of a circular furniture flow and thereby extend the lifespan of the furniture. We know this makes a difference. But Lundbergs Möbler still has a lot of work to do before we can call ourselves a sustainable furniture company, and it is up to us to carry it out. And, it is up to us to make sure Linda Elmén doesn't stand in front of a wood press after the end of the fair.
Welcome to C10:23 Stockholm Furniture Fair, to see how far we have come in our ambition and to hear how we at Lundbergs Möbler are working to develop our production, our products, and our approach towards the goal of Circular Tables.
Here are the articles if you want to continue looking back;
https://www.di.se/nyheter/tra-i-huvudrollen-pa-designveckan-alla-pratar-om-hallbarhet/
https://www.dn.se/kultur-noje/mobelbranschen-moter-framtidens-behov/https://trendstefan.se/2020/02/11/stockholm-design-week-the-sustainability-report/https://arkitekten.se/nyheter/kasserade-montrar-branns-upp-efter-massan/
